Think about it, the biggest release this year will not be Zelda, Mario or Halo. What will be the biggest release will be Ubisofts We Dare, a Wii and PS3 title designed to make people talk. The game itself isn’t much to write home about, been another mini game companion game from Ubisoft. However, its trailer is- a devious intriguing marketing ploy, not just for the title- but for Ubisoft themselves. It might not be the biggest seller this year, but this title will be the biggest for Ubisoft for one reason- Marketing.
The game was announced a few months back, but recently as the release date nears closer Ubisoft has decided to give the game an extra push. They released a raunchy trailer to advertise the flirting title. The title made everyone notice the title, with many people forgetting it was indeed announced prior to the release of the trailer- meaning attention has been achieved. Ubisofts We Dare became noticed, for the people which will buy it- that’s great. But the even bigger win, was attention on Ubisoft. Bringing with it the notion of any publicity is good publicity.
The title may not be so controversial in regions of release. Europe and Australia usually been less “up tight” about sexual based content, rather more against the violence. Which in America however, this is reversed. Which is where most of the attention is coming from. However it is noticed in Europe. With various people across the world trying to offer their two cents about the title. Some claiming its gone to far, others don’t see the problem. Especially when- in reality, where the only real sexual thing about this game is the trailer. A marketing effort to give the title more then what it is, appearing more desirable to some- and less to others. A marketing tactic more geared to raise discussion, attention and interest in Ubisoft instead of the title.
This is clearly going out of its way to make people aware of Ubisoft and what it does. People will think “that crazy sex game”, instead of “shovelware publisher” when thinking Ubisoft. The quickest way to change public perception? Make a game which just screams “what the fuck”.